An Interview With Andrew Laing, President, Cormex Research, Inc.
This 15-minute conversation with Andrew Laing, president of Cormex Research Inc., Canada's leader in media content measurement and analysis, will help us take the next step along the continuum of media relations measurement.Andrew believes that media relations measurement should generally be conducted in three areas: exposure; awareness; and attitudes.
Listen to the podcast.
posted by Presenting With Ease @ 9:05 AM
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