Media Relations Matters

The Media Relations Multiplier

This 10-minute conversation with Mark Weiner, president of Delahaye and author of Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication, takes a close look at the myth of the media relations multiplier.

This discussion is based in part on Mark's study, co-authored with Don Bartholomew, entitled ""Dispelling the Myth of PR Multipliers and Other Inflationary Audience Measures", which was published by the Institute for Public Relations. But our conversation extends beyond multipliers, and Mark discusses his research at Delahaye that puts a value on media relations as part of the marketing mix.

And that's the paradox of our discussion. You'll learn that multipliers cannot be blindly applied and should not be used, but that studies indicate that media relations provides one of the highest returns on investment of any element of the marketing mix.

Listen to the conversation

posted by Presenting With Ease @ 8:10 PM