Media Relations Matters

Media Relations Rating Points

This is a 20-minute conversation with David Jones, senior vice-president of Fleishman-Hillard in Toronto, in which we discuss the development of Media Relations Rating Points (MRPs).

Although they don't measure attitudes or behavior, MRPs are a good place to start if you're: 1. Canadian, and 2. Determined to get away from advertising value equivalencies and advertising multipliers when attempting to measure the ink and electrons you've generated.

The system is quite simple to operate. You can download the Excel spreadsheet for free. Audience circulation data is then supplied by News Canada for an annual fee of $725.

Listen to the conversation

posted by Presenting With Ease @ 11:39 AM 0 comments

An Interview With Logan Flatt, CFA

This is a 15-minute conversation with Logan Flatt, CFA, president of ROI Solutions, a unit of Tribal DDB Worldwide.

As a “measurer of marketing,” Logan provide his insights into the communication measurement process and his view that the ultimate goal is “to measure changes in behavior.”

If you’re interested in bringing Logan’s perspective to a future media relations campaign, you can contact him at Tribal DDB’s office in Dallas, TX, at +1 214-259-2737.

Listen to the podcast.

posted by Presenting With Ease @ 5:08 AM 0 comments